Teams go faster
Enables easy collaboration amongst all stakeholders, whether internal or external, with real-time editing.
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When companies claim they use AI, they are often using rules-based models—if X, do Y. Rules-based models are great for specific use cases, and we use them too. But they are only the beginning. We use deep learning AI, which is an advanced technology, that can identify objects and faces, recognize spoken words, translate languages, and even beat the top humans at chess. It requires a lot of high-quality data that few organizations have.
Saifr began with access to millions of documents from Fidelity Investments representing over 15 years of work by thousands of marketing and compliance experts in various lines of business. These documents, and those from other independent sources, were validated by former regulatory staff attorneys and feed our natural language processing (NLP) models. These data make Saifr unique.
Documents that contain text, images, and/or video are analyzed by a network of NLP models providing a first pass that highlights potential brand guideline issues and regulatory compliance risks.
Teams go faster
Enables easy collaboration amongst all stakeholders, whether internal or external, with real-time editing.
Writing is more accurate
Provides in-line grammar suggestions and tips for brand guidelines, including style, tone, sentiment, and audience.
Review rounds are reduced
Uses AI technology to seamlessly deliver a first pass, showing which words/phrases might be problematic and which disclosures are needed. Explains why some words/phrases/images might be risky: promissory, misleading, etc.
Most content types are analyzed
Processes most common content formats, including words, images, and video, all through an integrated editor.
Copyright 2023 FMR LLC. All Rights Reserved. All trademarks and service marks belong to FMR LLC or an affiliate. Please note that all compliance responsibilities remain solely those of the end user(s) and that certain communications may require review and approval by properly licensed individuals. Fidelity is not responsible for determining compliance with rules and will not be liable for actions taken or not taken based on Saifr’s products and services. 969733.2.0