As artificial intelligence (AI) continues to reshape businesses, we are all facing the same questions: To what extent should humans be involved as the models are built, trained, and fine-tuned? How much should we rely on AI decision-making? How do we embed ethics into AI?
These questions aren’t easy to answer, nor is there a one-size-fits-all solution. But in response to these concerns, the human in the loop approach has emerged as a cornerstone of responsible and effective AI deployment.
The concept of human in the loop has been around for some time now, but it has become increasingly important over the last few years due to advances in AI technology. Human in the loop refers to the practice of incorporating human feedback during the development and use of AI systems. It’s an approach that aims to find the balance between the computational prowess of AI and the nuanced judgement and situational understanding only humans possess. Humans can provide context, expertise, and data that machines can't necessarily access on their own, so involving humans improves AI's accuracy and performance, and can help alleviate ethical, safety, and legal concerns.
Ultimately, we humans optimize AI output. From start to finish, top to bottom, it's vital to have us in the loop. As AI technology continues to grow at lightning speed, so too does the need to keep us in the loop with AI systems, from development to use.
About 60-80% of AI projects fail at some point in the model-building process, and one of the leading factors is lack of human involvement, mostly in the early stages of development. Clearly, the development of AI models requires a human element to produce robust, reliable AI systems.
There are several ways we can provide input during the development of AI models:
Essentially, humans contribute the context necessary for AI to perform well. With proper human oversight, AI systems can more accurately represent real-world scenarios or avoid the pitfalls (such as bias) embedded in some real-world datasets.
Once AI is implemented, it is essential for developers to solicit feedback from end users regarding the accuracy and relevance of the output. By including human input at each step, developers can build high-quality, value-adding products.
After AI systems are deployed for practical use, keeping humans in the loop remains equally important, helping to ensure output continues to be accurate as well as compliant with ethical and legal guidelines. Whether you’re using traditional AI to analyze data or generative AI to create content, it’s imperative to review its output. You can think of AI as your intern: Train and trust it to get basic work done, but you’ll always need to double-check it.
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There are many ways we should remain in the loop as users of AI:
Ultimately, keeping humans in the loop offers numerous advantages, especially when it comes to upholding quality standards and your firm’s reputation. No matter how powerful an AI system may be, it cannot completely replace us. AI works best when it partners with humans.
At the crux of the necessity to keep humans in the loop with AI are ethics. We can’t rely on AI to be ethical 100% of the time, so human checks and balances are essential.
Ethical considerations include:
Ultimately, though AI systems are designed to improve the quality and accuracy of decisions, it is still up to us as people to ensure that they are used appropriately and for the benefit of all. AI models aren't one-and-done; they require continuous refinement.
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The information regarding AI tools provided herein is for informational purposes only and is not intended to constitute a recommendation, development, security assessment advice of any kind.
The opinions provided are those of the author and not necessarily those of Fidelity Investments or its affiliates. Fidelity does not assume any duty to update any of the information. Fidelity and any other third parties are independent entities and not affiliated. Mentioning them does not suggest a recommendation or endorsement by Fidelity.
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