Skip to content
Home > Privacy Policy

Saifr Privacy Policy

Last updated: March 16, 2023 

Our Commitment to Privacy

This Privacy Policy explains how we collect, use and disclose personal information and other information about you (or company) in connection with your use of (this “Website”) and any other SaifrTM applications, products and services (collectively, “Services”) that may be available to you on this Website. This Website and the Services are intended for use only in the United States and only for business purposes. They are not intended to be used by persons that are not located in the United States or for personal, family or household purposes.

This Privacy Policy applies only to this Website and the Services available to you on this Website. If you use other websites and/or other applications, products or services offered by us, or any other Fidelity company, please review the applicable privacy policy (or policies) associated with those websites, products, and services.

Who we are

This Website and the Services are made available to you by SaifrTM (referred to in this Privacy Policy as “Saifr”, “we” and “us”), a standalone brand representing a subset of services provided by Fidelity Labs, LLC, which is a wholly owned subsidiary of FMR LLC, the parent company of Fidelity Investments. In this Privacy Policy, FMR LLC and all other subsidiaries and affiliates of FMR LLC are referred to as “Affiliated Companies”.

How and why we obtain and use personal information

We collect personal information and other information when you use this Website or any of the Services, and when you interact with us or our service providers regarding this Website or any of the Services. Personal information means information about an individual that is collected or maintained for business purposes and by which the individual can be identified. For example, your name, postal and email addresses, and telephone and mobile numbers. Please note that information by which an individual cannot be identified (for example, anonymous, de-identified, or aggregate information) is not considered personal information and therefore is not subject to this policy.

We or our service providers may collect certain information from any of the following sources, and the information may be linked or combined with information from other sources. These sources include:

  • You, on forms associated with this Website or any of the Services (for example, name and business contact information);
  • You, from your interactions (whether via online or other means) with us or our service providers (for example, communications with customer service staff, information you enter into this Website or when using any of the Services, or when you enroll in our identity authentication services);
  • You, regarding your preferences (for example, managing your communication preferences);
  • Through the software (e.g., web browsers) and devices that you use to access this Website or any of the Services or other electronic communications from us (for example, device type, browser type, internet protocol address, pages visited on this Website, and time spent on this Website or using the Services);
  • Third parties that perform services for us or on our behalf;
  • Affiliated companies;
  • Publicly available sources; and
  • Other sources with your consent

When you use or interact with us via our Website or Services, or interact with us via electronic communications, we (or our service providers on our behalf) may automatically collect technical and navigational and location information, such as device type, browser type, Internet protocol address, pages visited, and average time spent on our Website and Services. Please see the section titled “Cookies and similar technologies” below for a description of the technologies used to automatically collect this information from you. We use this information for a variety of purposes, such as maintaining the security of your session, facilitating site navigation, improving the design and functionality of our digital offerings and electronic communications, and personalizing your experience.

How we use your personal information

We may use the information we or our service providers collect:

  • To allow you to use this Website and the Services, and to facilitate and personalize your interactions and experiences with us;
  • To service, maintain, and protect your user account associated with this Website or any of the Services, including verifying your identity;
  • To obtain your feedback to improve your experience with this Website and Services;
  • To respond to inquiries from you and fulfill requests from you;
  • For marketing and communication purposes;
  • To provide and improve this Website and the Services, and develop, offer, and deliver other products and services;
  • For our and other Affiliated Companies’ respective business purposes, such as reporting, planning and analytical purposes, and training and quality control purposes;
  • To detect and prevent fraudulent, malicious, or illegal activity, for risk control and mitigation purposes, and to fulfill legal, judicial, contractual, and regulatory requirements;
  • In connection with corporate business transactions, such as a merger, joint venture, corporate reorganization, or sale of a business; and
  • For compliance purposes, including enforcing our Terms of Use, or other legal rights, or as it may be required by applicable laws and regulations, or requested by any judicial process or governmental agencies.

How we protect information about you

We implement and maintain physical, administrative, technical and organizational measures designed to protect personal information; and we regularly adapt these controls to respond to changing requirements and advances in technology.

At Saifr, we restrict access to personal information to those who require it to develop, support, offer and deliver products and services to you and to operate our business.

ThirdParty websites, online service, and content

Our digital offerings may contain links to third-party websites and online services (for example, social media platforms) and may include embedded content that is hosted by third parties. This policy does not address the privacy, security, cookie policy and settings, or other practices of the third parties that provide such websites, online services, or content; and we are not responsible for the privacy practices or the content of these other websites, online services, or content providers. If you use a link to another website or online service or view third-party content (for example, an embedded video), please consult the privacy policy for that website/or online service for additional information on their privacy practices and advertising opt-out instructions.

How we share information about you with our affiliates

We may share information about you, including personal information, with other Fidelity Labs, LLC companies, that are providing services to us, such as administrative, marketing, business, and data processing services.

How we share information about you with third parties

We do not share information we collect about you with unaffiliated third parties for their use in marketing their products and services.

We may share certain information with the following entities:

  • Unaffiliated service providers and other third parties with which we or other Affiliated Companies have a business relationship;
  • Third-party identity verification services for comparison or addition to their databases in order to verify the accuracy of your information and to confirm your identity to comply with applicable anti-money laundering requirements;
  • Government agencies, other regulatory bodies, and law enforcement;
  • Other organizations conducting research or performing academic or similar activities; and
  • Other third parties, as directed by you.

Other organizations as permitted or required by law (for example, for fraud prevention or to respond to a subpoena); The investment firm(s) you are affiliated with. Our unaffiliated service providers and other unaffiliated entities that are performing services for us are obligated to keep the information we share with them confidential and use it only to provide the services specified by us.

Cookies and similar technologies

We and our third-party service providers may use cookies and similar technologies (“cookies”) to support the operation of and maintain our Website and Services. Cookies are small amounts of data that a website or online service exchanges with a web browser or application on a visitor’s device (for example, computer, tablet, or mobile phone). Cookies help us to collect information about users of our Website, including date and time of visits, pages viewed, amount of time spent using our Website, or general information about the device used to access our Website. Our cookies are also used for security purposes and to personalize your experience, such as customizing your screen layout.

Both our and third-party service providers we hire may use cookies and other technologies, such as web beacons, pixel tags, or mobile device ID, in online advertising as described below. Most browsers and mobile devices offer their own settings to manage cookies. If you use those settings to refuse or delete cookies it may negatively impact your experience using our Website, as some features and services on our Website or Services may not work properly. For example, you may not be able to access our Website and/or Services, or we may not be able to recognize you, your device, or your online preferences. Depending on your device and operating system, you may not be able to delete or block all cookies.

We may collect analytics data or use third-party analytics tools such as Google Analytics to help us measure traffic and usage trends for our Website and to understand more about the demographics of our users. You can learn more about Google’s practices with Google Analytics by visiting Google’s privacy policy. You can also view Google’s currently available opt-out options.

Advertising on Non-Saifr Digital Offerings

Saifr also advertises our products and services on digital offerings not affiliated with us; and we contract with third-party advertising companies to display these ads. These third-party advertising companies may use cookies and similar technologies to collect technical and web navigational information, such as device type, browser type, Internet protocol address, and pages visited.

Saifr and these third-party online advertising companies may use the data collected, along with other information we have about you and your Saifr relationships, to serve relevant ads to you. The advertisements may be relevant to your interests, as determined by your activity on Saifr and non-Saifr Websites. These advertisements are known as “interest-based advertisements”. You may opt-out of receiving interest-based advertisements from online advertising companies, including those used by Saifr, by clicking on the AdChoices icon and following the opt-out instructions.

If you generally want to “opt out” of receiving online interest-based advertisements on your internet browser from advertisers and third parties that participate in a self-regulatory programs like the Digital Advertising Alliance DAA program or the Network Advertising Initiative (NAI), please follow the instructions at WebChoices: Digital Advertising Alliance’s Consumer Choice Tool for Web US ( and NAI Consumer Opt Out ( to place an “opt-out” cookie on your device indicating that you do not want to receive interest-based advertisements. If you want to “opt out” of receiving online interest-based advertisements on mobile devices, please follow the instructions at | AppChoices and Mobile Opt Out – NAI: Network Advertising Initiative (

Connecting with Fidelity Labs on social media platforms

We may collect information you provide by interacting with us via social media, such as photographs, opinions, or testimonials. Any content you post, such as pictures, opinions, or any personal information that you make available to other participants on these social platforms is also subject to the terms of use and privacy policies of those platforms. Please refer to them to better understand your rights and obligations with regard to such content.

Children’s privacy

Our Website and Services are not directed to individuals under the age of thirteen (13). We do not intentionally collect information on Fidelity websites from those we know are under 13, and we request that these individuals do not provide personal information through our digital offerings. If we do provide a digital offering that is intended to be used by individuals under the age of thirteen, it will have a separate privacy policy.


We may change this Privacy Policy at any time, and without notice to you, by posting an updated Privacy Policy on this Website or otherwise providing you with a copy of the updated Privacy Policy. When we make changes to this Privacy Policy, we will change the “Last Updated” date specified at the beginning of this Privacy Policy. All changes shall be effective from the date the updated Privacy Policy is published, unless otherwise specifically stated in the updated Privacy Policy. We encourage you to review this Privacy Policy on a regular basis so that you will be aware of any changes to it.

Additional information

If you have questions or concerns about this Privacy Policy, please contact us at