Saifr’s mission is to help financial institutions efficiently create compliant, on-brand communications. Our marketing compliance solutions leverage AI to streamline the process of creating, reviewing, and approving communications.
Revolutionizing Marketing Compliance Reviews with AI
Whether you work in marketing or compliance, you want your content to be in the market ASAP — not stuck in endless rounds of back-and-forth review. And you want your team to work on interesting, creative work — not simple, repetitive tasks like adding disclosures and hedging punchy phrases.
Our AI-powered solutions help marketing and compliance teams create compliant communications more quickly, collaboratively, and affordably — all in real time. With Saifr, everyone can be more productive and engaged.
Saifr was born in Fidelity Labs, the in-house software incubator at Fidelity Investments. We were founded on the belief that quality data is the cornerstone of impactful AI. As our product line has expanded, we've never lost sight of that directive. Now, our global team of experts in regulatory matters, AI, data science, user design, and technology continues to innovate meaningful solutions for our clients and partners.
Who is Saifr?
Our #1 goal is to build great compliance solutions—so everything we do is in service of that.
Safety drives us
We show up to work every day to help firms with their compliance needs and in their efforts to protect customers, investors, employees, and businesses.
It all comes back to keeping people safe—that’s why we’re called Saifr!
People energize us
We're a team of doers motivated by curiosity. We're quick to act, collaborate, and solve.
It's not just a line. We're thrilled to deliver leading AI to augment processes and help you do your job better.
Finding solutions is our nonstop goal. We strive to achieve the never-been-done-before and are believers in the promise of tech.
Top talent from all over the world
We’ve come from all corners of the globe to bring you top-notch compliance solutions developed by some of the industry's greatest minds.
Boston, Massachusetts
New York, New York
Westlake, Texas
Dublin, Ireland
Chennai, India
Bangalore, India
Our origin story
We founded Saifr with one simple goal: Eliminate inefficiencies in the marketing compliance review process. We're here to help you focus on work that requires expertise, judgement, and creativity—the stuff you actually enjoy doing!—not the rote, boring tasks.
Watch our segment on Advancements with Ted Danson to learn our approach to problem-solving and solution-building. →
Our responsible AI principles
Here at Saifr, we are dedicated to providing our clients with excellent service and innovative technology solutions—and that begins with transparency about our AI approach.
We believe...
In the promise and power of AI technologies to net positively impact society, and we strive to realize AI’s potential with integrity, purpose, and precision.
In the value of human creativity and knowledge. AI technologies should be designed to empower and augment professionals, so they may build more fulfilling careers and lives.
In a human-centered approach to AI in which humans are accountable for all decisions and actions, including those made with AI. AI technologies should be assistive, not autonomous, and a human must remain in the loop at all stages.
That transparency in data collection and use is an essential part of responsibly developing AI technologies. Algorithms and their data should be as representative and unbiased as possible.
In personalization without invasion of privacy. This means strict adherence to data privacy laws, mitigation of privacy risks for clients, and following our moral compass while legal precedent catches up to AI innovation.
Your success is our priority
At Saifr, we are committed to providing a seamless and successful implementation for our clients. We believe that your success is our success, and we are dedicated to working collaboratively with you every step of the way. With our agile implementation approach and focus on client satisfaction, we ensure that your experience with the Saifr implementation team is efficient, effective, and leads to achieving your business goals.
Award-winning technology makes a difference
See why we’re a trusted resource for compliance and marketing solutions.
Navigating compliance is no easy task, and it's only getting more challenging and more complex. Adaptable, intelligent tools can help you feel more confident about the work you do every day by providing an extra layer of real-time guardrails and accuracy. Combining the right data, smart technology, and human expertise, we deliver impactful solutions that transform compliance.
