A quest for the better LLM
Understand the opportunities and trade-offs of open-source and closed-source LLMs. How can firms balance challenges to utilize...
The real impact of AI: what the studies reveal
Two studies reveal the real impact of AI in the workplace. Learn how it can boost productivity, upskill junior workers, and...
The pros and cons of LLMs for compliance
LLMs have the potential to revolutionize compliance processes and reviews, but they also present a set of unique challenges.
The AI journey: What’s next?
What's next for AI? With action-oriented AI, computers can interact with the world, drawing conclusions and making predictions...
Invest in quality data to make AI work for you
Generative AI works best when designed for specific contexts—which means your firm’s data could hold massive potential.
Four important capabilities of today’s AI
Four capabilities that enable today’s AI to perform: foundation models, transformer architecture, emergent capabilities, and...
Four questions to ask when evaluating an AI tool
Picking the right AI application for your business can be challenging. Here are four questions to help you make an informed...
Continuous measurement of AI: Are you getting the right outcomes?
AI is really just sophisticated probabilities: aka math. But how are models measured? Measurement of AI is critical to a model's...
Garbage in, garbage out: Why data quality is critical to AI
Since AI models are designed to process and make decisions based on data, data quality is critical to the model's accuracy and...
The evolution of AI: from handcrafted features to generative and autonomous AI
AI has come a long way, evolving from simple rule-based systems to complex deep learning models capable of learning patterns.
Trends in AI: What’s next for LLMs?
As LLMs continue to advance at warp speed, I am following trends in marketing impact, domain-specific versions, better alignment,...
Large language models and the math behind modern marketing: a simple upgrade or game changer?
The power of modern LLMs to predict likely behavior will impact personalization, content creation, and how marketing budgets are...